Design

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. Steve Jobs

The Web Design Process

Website visitors take less than 50 milliseconds to form an opinion about your website and according to a study by Adobe, 59% of these visitors would rather browse through a website that has beautiful graphics and quality content, rather than through a dull website.

Web design is very important for business success. Whether your goal is to improve your online image or to increase sales, a premium website that contains amazing UX, stunning visuals and engaging content is the best and most effective way to achieve your organizational goals.

This is where website design and development services come handy. In addition to making the website more user-friendly and beautiful, a properly designed website has the potential to attract thousands of people, keep them engaged and encourage them to make a purchase.

The team at Blockweb Digital Solutions can create premium websites for your business. Contact us today.

Web Design Process, complete online solutions Sydney

Phases of the Web Process

The web design process is a multi-step approach, which involves numerous activities. Each step of the website design and development process caters to a distinct element of the web process. These phases or steps include:

Before any web development project goes underway, both the client and the web designers need to understand:

o   What the business is trying to achieve?

o   Who the target audience/customers are?

o   What type of content the audience likes to consume?

o   What services do customers look for online?

o   What web design practices competitors follow?

When clients and web designers outline these aspects, it becomes easier to design a website that caters to the needs of the business.

Once the project has been defined, the next step is for the website development team to divide the project into actionable tasks. Here, the designers at Blockweb will streamline the operations and set up KPIs and milestones to achieve within a particular time frame.

Tools like the Gantt chart, network diagrams, Kanban boards, checklists, sprint timelines and flowcharts are used here, to identify critical incidents, bottlenecks and milestones. These tools also make management of project scope easier.

Before the actual website undergoes development, it is important for designers to visualize the layout of the website. This is where the site architecture and wireframes comes into the picture.

Site architecture refers to the way the website is built – what pages it contains, the number of subpages each primary page contains, how pages are linked to each other internally and so on. Basically, site architecture is like a blueprint for your website, which defines what goes where and how a user can navigate to places within the website.

Similarly, wireframes are used to depict specific elements that will come on the website during development. These could include content, buttons, internal links etc. A wireframe is a pictorial representation of the elements that come within the site architecture.

Developing the site architecture and the wireframes beforehand is essential to ensure the final website is glitch-free and visitor-friendly.

The graphics, colors and fonts you use in your website play a very important role in the way people perceive your website and your business.

In a 2011 experiment by researchers  Thomas Sanocki and Noah Sulman, it was found that people tend to remember patterns/graphics that contain fewer colors and which exhibit harmony (for example, lime yellow and light green; baby pink and magenta). Colors which are perceived to not go with each other (green and orange; brown and black), actually lead to viewers forgetting the pattern/graphic they saw and developing a negative perception about the pattern/graphic.

In another study on the impact of typography on reader perception, researchers found that the right font size, font style and spacing can make readers underestimate the reading time, while the wrong font choices can lead to overestimation of reading time. When this happens, even engaging content can seem long and tedious to read; leading to your visitors exiting your website.  

At Blockweb, our team will analyze your target market’s psychology to create appealing visuals for your website.

After all the design and technical elements are in place, it is time to actually develop the website. Our team will work with you throughout the actual development stage and we will ask you for your inputs during the addition or subtraction of each website element.

OK, your website is ready, its time to test it for functionality. Site testing tools allow designers to identify any broken pathways, malfunctioning links and site errors that may have escaped their attention.

Some of the tools we will use to test your site for functionality are A/B testing, Load, stress and Performance testing, Security testing, Regression (GUI) testing, Link testing and CSS validation testing.  

If there is any problem or error found during the testing, we will rectify the issue immediately.

When all the tests are completed and every element of the web design is set in place, your website is made live. Blockweb runs regular site testing post-launch too, ensuring your website remains up-to-date and functional, even years after launch.

Project Definition

Before any web development project goes underway, both the client and the web designers need to understand:

o   What the business is trying to achieve?

o   Who the target audience/customers are?

o   What type of content the audience likes to consume?

o   What services do customers look for online?

o   What web design practices competitors follow?

When clients and web designers outline these aspects, it becomes easier to design a website that caters to the needs of the business.

Project Scope

Once the project has been defined, the next step is for the website development team to divide the project into actionable tasks. Here, the designers at Blockweb will streamline the operations and set up KPIs and milestones to achieve within a particular time frame.

Tools like the Gantt chart, network diagrams, Kanban boards, checklists, sprint timelines and flowcharts are used here, to identify critical incidents, bottlenecks and milestones. These tools also make management of project scope easier.

Wireframes and Site Architecture

Before the actual website undergoes development, it is important for designers to visualize the layout of the website. This is where the site architecture and wireframes comes into the picture.

Site architecture refers to the way the website is built – what pages it contains, the number of subpages each primary page contains, how pages are linked to each other internally and so on. Basically, site architecture is like a blueprint for your website, which defines what goes where and how a user can navigate to places within the website.

Similarly, wireframes are used to depict specific elements that will come on the website during development. These could include content, buttons, internal links etc. A wireframe is a pictorial representation of the elements that come within the site architecture.

Developing the site architecture and the wireframes beforehand is essential to ensure the final website is glitch-free and visitor-friendly.

Visual Design

The graphics, colors and fonts you use in your website play a very important role in the way people perceive your website and your business.

In a 2011 experiment by researchers  Thomas Sanocki and Noah Sulman, it was found that people tend to remember patterns/graphics that contain fewer colors and which exhibit harmony (for example, lime yellow and light green; baby pink and magenta). Colors which are perceived to not go with each other (green and orange; brown and black), actually lead to viewers forgetting the pattern/graphic they saw and developing a negative perception about the pattern/graphic.

In another study on the impact of typography on reader perception, researchers found that the right font size, font style and spacing can make readers underestimate the reading time, while the wrong font choices can lead to overestimation of reading time. When this happens, even engaging content can seem long and tedious to read; leading to your visitors exiting your website.  

At Blockweb, our team will analyze your target market’s psychology to create appealing visuals for your website.

Site Development

After all the design and technical elements are in place, it is time to actually develop the website. Our team will work with you throughout the actual development stage and we will ask you for your inputs during the addition or subtraction of each website element.

Site Testing

OK, your website is ready, its time to test it for functionality. Site testing tools allow designers to identify any broken pathways, malfunctioning links and site errors that may have escaped their attention.

Some of the tools we will use to test your site for functionality are A/B testing, Load, stress and Performance testing, Security testing, Regression (GUI) testing, Link testing and CSS validation testing.  

If there is any problem or error found during the testing, we will rectify the issue immediately.

Launch

When all the tests are completed and every element of the web design is set in place, your website is made live. Blockweb runs regular site testing post-launch too, ensuring your website remains up-to-date and functional, even years after launch.

Site Maintenance

Finally, once your website is functional and you’ve started your online business/marketing, our team of website design and development specialists will constantly monitor your site for problems, check for security concerns and keep both your site and servers at their optimal through scheduled maintenance checks.

Some of the maintenance services we offer include plugins update, security patches, content editing, page load time checking, data backup, CSS code fixing, database optimization, Analytics set-up, troubleshooting, DNS changes, activity reporting and more.

Blockweb Website Maintenance, professional web development services

Benefits of outsourcing your website design and development

At Blockweb Digital Solutions, we have team of highly-trained web designers, who can bring to the table truly creative solutions and years of experience. The advantages of outsourcing your web design and maintenance to us are:

Transparent business contracts and comprehensive SLAs

You will have well-defined and trackable SLAs, set in a completely transparent business contract.

Access to state-of-the-art security patches

You will benefit from the latest updates and patches, immediately upon release.

Complete client involvement

You will be kept in the loop and your insights sought at every stage of the web design process.

Very low personal liability

We will take complete end-to-end responsibility of your new website and you won’t ever be bogged down by operational concerns.

Immense cost savings

You can save up to 20% in total development costs by not investing in in-house facilities and talent.

Expertise of the best

You will have the very best in the industry bringing you the latest knowledge in web development tools and practices.

Multi-disciplinary service offerings

From UX teams to QA’s to SEM specialists to project managers, you will receive inputs and support from experts from various fields.

Contact us today to set an appointment with a member of our team.

02 6154 8084
sales@blockweb.com.au